Find out what the Gold Star symbol means!
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From the moment you enter a John Deere dealership
displaying the Gold Star symbol, you can be sure you're getting the best customer assistance from every committed person who
will be working with you. Achieving Gold Star status is not a one-time certification; Gold Star dealers must maintain compliance
with all requirements, pass on-site reviews and comprehensive recertification audits. Remember, Gold Star is not an award,
it's a promise.
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John Deere realizes that building the highest
quality of commercial and consumer equipment is not enough to create the total ownership experience that our customers deserve
and that we as a company strive to provide. It takes much more than that. Your most direct experience with John Deere
occurs at your local dealership. John Deere's Gold Star program recognizes those dealerships who excel in providing customers
with the total John Deere ownership experience.
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The Gold Star program evaluates dealerships in five
functional areas:
- Sales & Marketing
- Customer Support
- Operational Management
- Retail Environment
- Employee Development
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